DAM Guide – Companies: use DAM software to optimize your creative ROI!
Is your company looking for an effective solution to improve its ROI? Are you thinking that better management of your photo library can help you optimize your creative ROI? To better understand digital asset management, the first thing to know is that it will be very useful for your company. Our team has prepared answers for all of your questions, particularly: how can using DAM software help your organization improve its creative ROI?
How can DAM software improve companies’ ROI?
All private-sector companies aim to improve their ROI. To achieve this goal, they can use several different strategies. One of them has to do with managing digital resources. Indeed, companies are dealing with an increasing volume of them. Not managing digital resources properly represents a risk for companies. Conversely, when digital resources are well managed, they offer a real advantage for companies that choose to invest in them! This is especially important in today’s world: visuals are an essential component of an optimal communications strategy.
As such, implementing DAM software at your company will help you improve your ROI, but not just any form of ROI: DAM will specifically boost your creative ROI, a form that has become crucial for companies over the last several years!
What is brand asset management (BAM)?
Have you heard of BAM? That is, brand asset management? If you haven’t, no worries: it’s very simple. In fact, BAM is an offshoot of DAM.
A BAM tool allows you to store, identify, index, and search for digital resources, just like a DAM system. However, there’s one major difference between the two: BAM is particularly for communications agencies and marketing teams, representing a brand, who want to optimize the way in which they manage their communications campaigns.
With BAM, you don’t just optimize visuals linked to products. You optimize the management of communications for an entire brand in order to improve its reputation!
Learn more about brand asset management!
How can DAM help you reduce costs for your company?
Like all companies, you aim to achieve better performance while reducing or, at the very least, optimizing your costs. You may not know this, but DAM software can, in fact, be very useful in helping you reduce costs.
Thanks to DAM, you can optimally and automatically make use of your digital resources. As a result, the return on investment will be achieved much faster than you’d expect.
The cost reduction is even greater for your company if you wish to distribute your media internationally. In that case, again, DAM software can be a big help!
Learn more about reducing and optimizing a company’s costs thanks to DAM software!
Is DAM software right for my company?
At Einden, we’re very familiar with the needs of companies. That’s why our DAM software is made up entirely of features that are useful in the private sector. Each year, we assist new companies (including a number of multinational corporations) with implementing digital asset management: it’s a strategy that will, without a doubt, be very useful for your company, no matter what your needs may be. What’s more, we adapt our tool to the needs of each company: you’ll see this as soon as you start using it.
Learn more about our DAM software for companies!
It’s settled: your company is going to adopt a DAM solution! Your goal is simple: to optimize the work of your marketing and communications teams in order to improve your creative ROI! It’s an ambitious goal, but one that’s totally achievable with DAM.
If you still have questions about our DAM software or about how it can be customized to fit the needs of your company, your best option is to contact our team. Whether you contact us by phone (+33 (0)5 86 16 06 66) or by using the contact form on our website, we will be able to help you make the right decision! Once we’ve answered all of your questions, we’ll also be able to offer you a free one-month trial of our software: that way, you can familiarize yourself with it to better understand all its features! You’ll be able to think deeper about the strategy you’ll implement at your company to more easily achieve all of your goals. In any case, you won’t regret investing in our DAM software!
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