DAM Guide – How can brand asset management help improve your brand’s image?

Let’s start with the acronyms. As you already know, DAM stands for “digital asset management.” BAM, on the other hand, is a little different: it stands for “brand asset management.” These two concepts are not simply two different acronyms: they represent very different realities.

To put it simply, we can say that DAM is for companies and public-sector entities in general, while BAM is for a more specific group. BAM is intended for communications agencies and marketing teams—that is, any organization that focuses on managing brands, rather than managing products.

When it comes down to it, BAM functions in much the same way as DAM. In fact, BAM is generally considered a more specific offshoot of DAM. However, BAM and DAM do not have the same target users. And the data analyzed with each are not identical: with digital asset management, you might manage media related to products in a catalogue, whereas with brand asset management, you manage a brand’s communications, and more specifically its marketing campaigns.

You understand the usefulness of software like a BAM solution. However, maybe you’re still not sure how BAM can help a communications agency improve a brand’s image. The explanation is simple: installing BAM software allows you to carry out numerous actions to improve communications campaigns. It allows you to identify, index, store, and find files related to a campaign, whether in progress or complete, in a matter of seconds. This saves times for communications agencies, who have to manage the identities and marketing initiatives of several brands at once.

Just because you implement BAM within your communications agency or company doesn’t mean you should neglect DAM. In fact, the most effective thing you can do is to use both of these strategies at the same time. For this reason, some software publishers offer a BAM module within their DAM software. After all, digital asset management is a more comprehensive solution than brand asset management.

Within your company, are you hesitating between BAM and DAM? That’s no surprise because these two solutions are complementary. If you choose to implement our software within your company, you’ll be able to take advantage of a solution that covers both BAM and DAM: a complete solution that will help you very quickly boost your creative ROI!

If you still have questions about BAM and DAM, we recommend that you contact our customer service team to discuss your project. That way, we’ll be able to answer your questions and advise you about which tool will provide the best response to all of your needs, as well as to your sales goals! To contact us, just fill out the contact form on our website or call us at +33 (0)5 86 16 06 66. With advice from our team, your company will be able to implement actions that will have a real impact on your ROI, thus helping optimize your growth.