DAM Guide – ECM: solutions for enterprise content management
In this DAM Guide, we’ve explained what DAM is. You now know that it’s essential for your company or public-sector entity to implement a DAM solution to improve the management of your multimedia content. However, it’s important to note that DAM is not the only solution out there. So, let’s explore a number of other initialisms: ECM, EDM, PIM, BAM, and finally back to DAM. Ephoto Dam’s specialists have answers for all your questions.
What is ECM?
Are you familiar with enterprise content management (ECM)? Behind this initialism is a very important concept. Indeed, every day, enterprises have to deal with new documents, new content, and new resources. This management must be optimized to enable the company to perform well.
The goal of ECM is thus to manage all of an organization’s content. To achieve this, it’s important to use the right tools. Read on to learn about the tools that will prove to be the best fit for your company’s needs: EDM, PIM, BAM, and, of course, DAM.
EDM stands for “electronic document management.” In short, an EDM tool is one that better organizes and manages an organization’s documents. In particular, this computer system can be used to sort, store, search for, and distribute documents. In general, an EDM tool will include a collaborative module: it thus allows teams to work together more effectively, particularly by making it possible to assign tasks and by making the same documents available to all. In this way, EDM software can make it possible to preserve traces of each successive version of a document.
So, EDM is a very useful enterprise content management tool that allows you to track all types of documents, from the time they’re added into the software until they’re archived.
PIM stands for “product information management.” It’s a type of software that can be very useful for e-commerce websites. Indeed, PIM software can be used to centralize all information about products. Of course, it’s also very flexible to use: it’s very simple for users to edit product information. In general, PIM software is paired with a DAM tool. That way, users can better manage the media associated with each product.
With PIM, the goal is to distribute product information to multiple channels with consistency, but also to be able to analyze dashboards to refine the strategy being used.
You may not have heard of BAM before. It stands for “brand asset management,” a concept very close to DAM. In fact, BAM is considered an offshoot of DAM.
A BAM tool has the same features as DAM software: it allows you to identify, index, store, search, etc. So what’s the difference? Well, BAM is mainly for communications agencies and brand managers who don’t necessarily work with products themselves, instead working on communications campaigns.
To summarize, brand asset management helps you better manage the communications of a company or of a brand: that’s an advantage for those that want to boost their reputation!
And how does DAM fit into all this?
DAM, digital asset management, is used by companies and public-sector entities to manage all of their digital resources. In today’s digital world, many organizations would benefit greatly from investing in DAM software. Indeed, using a powerful tool like Ephoto Dam may enable the success of their digital transformation!
Although DAM is just a form of ECM, enterprise content management simply would not be complete and effective without the management of purely digital resources.
I want to implement ECM at my company: how should I go about it?
This year, your goal is to implement optimal content management within your company. The stakes are high, but you don’t know where to start. Don’t worry: the most important thing is for you to ask yourself the right questions! Here are some thinks to think about for your ECM project:
What are the needs of my employees and co-workers?
What are the resources that I want to manage better?
The answers to these two questions should help you see things more clearly. From there, all that’s left is for you to decide which tool you want to integrate into your IT system. If you’re interested in a DAM solution, don’t hesitate to contact our team: we will go over your project with you to make sure it’s a success and to ensure you achieve your sales goals!
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