Do DAM and PIM software complement each other?

Are you looking for software that will enable you to centralize all of your media and information related to products on your e-commerce website? Maybe you already know that there are digital asset management (DAM) and product information management (PIM) tools, but you’re having a hard time deciding which to use?

Have no fear, we’re here to explain it all. You’ll learn all there is to know about these two types of software that can complement each other and become your organization’s best friends!

PIM

Product information management (PIM) software is a tool that centralizes information about products in a catalogue. This software is essential in the e-commerce sector because it enables optimal management of information. Indeed, you can edit product reference information at any time in just a few clicks. That makes it easier to send that information to multiple platforms.

Without PIM software, product information can quickly become disorganized and inaccurate, which poses problems in terms of management and optimization.

DAM

Digital asset management (DAM) software is a tool that allows you to collect, store, soft, index, search for, and distribute various digital resources. There are many types of files you can manage with DAM software: images, videos, photos, music, animations, PDFs, and infographics.

Thanks to DAM software, users can store all of their digital resources in the same tool. They can then search for the media they need with just a few clicks and are also able to modify and export media. This also provides security for your organization’s digital resources: copyrights are set for each file and users can only export the digital resources for which they have permission.

So, can DAM and PIM software complement each other?

In some specialized media publications, PIM and DAM software are pitted against each other. However, at Ephoto Dam, we view these two tools as being complementary.

Why is that? Here are some reasons:

• PIM software can integrate media. However, it can’t replace DAM. Indeed, the libraries built into PIM software are not designed to offer optimal indexing of digital resources. It’s possible to objectively describe the photo of a product (for example, with its color and pattern). However, that’s not the case for more subjective information related to the ambiance of the photo. Indexing of more complex digital resources (videos, audio tracks, 3D images) is also not as refined in PIM software. To meet these needs, you can add DAM software like Ephoto Dam. 😉
• DAM software, in its classic form, allows you to store information about products along with digital resources. However, it doesn’t have enough fields to effectively describe products. Furthermore, while DAM tools are very flexible when it comes to processing media, they are much less so when it comes to managing product reference information for a catalogue. That’s where you need PIM software!

Thus, PIM and DAM software complement each other and connecting these two tools together is essential, particularly for the e-commerce sector.

As for us:

Our DAM software is one of the most powerful solutions on the DAM market. It includes a plugin for the PIM solution Akeneo (the world leader in the open-source PIM market) and thus brings together the best features of both DAM and PIM.

Akeneo PIM solution using Ephoto Dam

As such, Ephoto Dam enables organizations to get the most out of the tools they already have in their IT systems.