Founded 25 years ago, Théa Group has become one of the largest European pharmaceutical companies specializing in ophthalmology. Today, the company has 27 subsidiaries worldwide, making the work of its marketing teams much more complex. These marketing teams must constantly maintain fluid communications with their colleagues throughout the world.
Seeking an intuitive, easy-to-use platform offering multiple access points, Théa Group decided to centralize all of its media in the Ephoto Dam solution. This includes files from the company’s graphics teams made available in Ephoto Dam so that the various subsidiaries can use them to produce local adaptations.
The teams from Laboratoires Théa and Einden worked together to come up with an “experience” for visitors to the new Théa Portal. Navigation is both intuitive and contextualized (search by product line or by country, for example), even though the new database is much larger than the one in the company’s previous tool.
Read more about the expectations and methods of implementation of this DAM project with the customer case study for Laboratoires Théa.
Crédit photo : @Jean-Baptiste Huyn