Keep control of your digital assets with Ephoto Dam

Let’s face it, intellectual property is often poorly managed by image users. Until a problem arises that prompts them to review this management. However, there’s no point in deploying the heavy artillery for one case in 10,000. Our Ephoto Dam solution can help you target the relevant information to avoid mistakes in the future.

Intellectual property, a major issue for a DAM solution

First of all, you need to separate moral rights from economic rights. For each of your assets, you need to be able to identify the author of the image and the person or organisation that has the rights to use it. We are often used to having an Author field and a Credit field to do this, preferably mandatory.

This distinction should enable you to unambiguously identify the media that you produce within your organisation and for which you manage the rights.

At the same time, this will enable you to identify the media that are given or transferred to you for potentially more restricted uses. In other words, media for which you have little room for manoeuvre because they have not been produced by a photographer employed by your organisation.

Having this information will enable you to anticipate any potential distribution problems.

We also recommend that you use the media rights expiry schedule in Ephoto Dam to be alerted. This is simple to integrate into an indexing routine, but is a lifesaver when an image that is due to expire is already in the layout of an in-house magazine or newsletter. Once again, this ensures that you are informed and can act in good time.

The right rights for everyone

This clearly overlaps with intellectual property, but the fine-tuning of rights in Ephoto Dam undoubtedly allows you to retain control over your media.

In fact, there’s no need to avoid depositing media in your DAM software if they are part of your audiovisual heritage and you have doubts about the rights. Safeguarding your heritage is not broadcasting in itself, and we encourage you to do so.

On the other hand, rights management by collections allows you to isolate these media. In this way, you do not run the risk of making them available to a public that needs to distribute them.

Whether it’s for social networking, communications or the production of graphics, the media made available to professionals must enable them to carry out their daily tasks quickly. So they don’t have to worry about the rights attached to each moment.

That’s the whole point of rights management. Giving everyone the opportunity to work with the media in a fluid way thanks to the fine-tuning enabled by the photo library software. It’s the single source of your media for everyone.

However, this in no way prevents us from showing documentary collections for which the rights have yet to be clarified or negotiated. In the case of a magazine or retrospective, for example, the demand for immediacy is not necessarily the same. We can therefore afford to broaden the selection of media and take the time to refine the associated rights.

Hosting and security for your digital assets

It’s not something we talk about very often, even though it’s something our users are constantly asking for. And quite rightly so! Audiovisual assets are precious, and even more so once they have been indexed, managed and distributed.

For Ephoto Dam, it is therefore imperative to have a flawless backup policy and 100% French hosting.

Data is replicated 3 times on 3 geographically distant sites in France. The data does not leave the country and is administered by us. No other operator apart from Einden has access to this data.

Some of our on-premise customers have already lost all their data due to fire, ransomware or computer crashes. For us, this is an absolute tragedy. We know what these audiovisual assets represent and all the lost work that entails.

That’s why keeping control of your media also means thinking about data continuity in the face of the challenges of our digital world. Sovereignty and digital sobriety are priority issues for the Ephoto Dam team.